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Resccon 2025, organised by Genefied, brought together some of India’s most influential decision-makers across the retail, manufacturing, and lifestyle sectors. Held at Aloft, Aerocity, New Delhi, on April 17, 2025, the event welcomed over 300 senior leaders, including CEOs, CIOs, CDOs, and Digital Transformation Heads.
This flagship event became a powerful platform to exchange ideas on brand growth, operational scalability, and evolving consumer expectations. Business leaders explored current digital challenges, such as:
Brand dilution
Fragmented distribution
Increasing operational risks
Attendees came from diverse industries such as FMCG, fashion, electronics, cosmetics, home appliances, and kitchenware — each offering a unique view on future-readiness and customer engagement in an increasingly digital world.
One of the most talked-about moments at Resccon 2025 was the launch of Lighthouse.AI, an innovation by Genefied.
Lighthouse.AI is a full-stack, AI-powered business co-pilot designed to:
Automate document analysis
Streamline workflows
Enable intelligent decision-making
This tool aims to help growing enterprises scale efficiently while maintaining control and security across complex operations.
At Resccon 2025, CyberAssure had a clear mission — to educate and empower brands on the strategic role of cybersecurity in customer retention and long-term trust.
As companies digitise and personalise experiences, they gather massive volumes of sensitive consumer data — from identity and loyalty information to behavioural and transactional insights. If not managed securely, these assets pose serious risks.
CyberAssure helped stakeholders understand:
Every industry handles different types of data; there’s no one-size-fits-all security model
A growing brand’s cybersecurity strategy must scale alongside its digital transformation
Cybersecurity isn’t just an IT task — it’s a strategic business enabler
Brand trust starts with protecting consumer data
Data breaches impact not just IT, but brand reputation and growth
Security is a business decision, not just a technical fix
Scalable cybersecurity builds resilience into expanding operations
CyberAssure challenged a common myth — that cybersecurity is a backend function. Instead, it’s a frontline driver of brand confidence, loyalty, and seamless experiences.
By speaking directly with leaders from retail, manufacturing, and FMCG, CyberAssure showcased how a strong cybersecurity posture can:
Build customer trust
Enable secure innovation
Reduce operational risk
Ensure compliance with Indian regulations (like IT Act, DPDP)
Resccon 2025 demonstrated that cybersecurity is no longer just an IT concern — it’s a core enabler of scalable, secure, and future-ready business models. As India’s top consumer brands embrace rapid digital transformation, securing customer trust through responsible data practices becomes mission-critical.
Whether in retail, FMCG, or manufacturing, investing in context-aware cybersecurity solutions like CyberAssure ensures that your brand grows without compromise.